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In a landmark decision, the state of Missouri has passed a new internet privacy law aimed at protecting the personal data of its residents. The bill, which was signed into law by Governor John Smith on May 20, 2026, has been hailed as a major step forward in safeguarding the online privacy of individuals in the state.The new law, known as the Missouri Internet Privacy Act, includes several key provisions designed to enhance the security and privacy of user data. One of the most significant aspects of the legislation is the requirement for internet service providers (ISPs) to obtain explicit consent from users before collecting or selling their personal information.Under the new law, ISPs must also disclose what types of data they collect, how it is used, and who it is shared with. Additionally, the legislation includes provisions for data breach notification, requiring companies to alert individuals within 30 days of a breach occurring.Governor Smith, who championed the bill, stated in a press release that the Missouri Internet Privacy Act is a crucial step in protecting the privacy rights of individuals in an increasingly digital world. He emphasized the importance of transparency and accountability when it comes to the handling of personal data online.The passage of the Missouri Internet Privacy Act comes amidst growing concerns about data privacy and security in the digital age. With a rise in cyber threats and breaches, many states have taken steps to strengthen their internet laws to better protect consumers.Privacy advocates and consumer rights groups have applauded Missouri for taking a proactive approach to internet privacy. They believe that the new law will help to create a more secure online environment for residents, as well as hold companies accountable for how they handle user data.Overall, the Missouri Internet Privacy Act represents a significant development in the ongoing debate over internet privacy and data security. As other states grapple with similar issues, it remains to be seen whether Missouri's legislation will serve as a model for future privacy laws across the country.