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On August 25, 2025, Missouri Governor Mike Parson signed into law a new bill aimed at regulating internet usage and protecting online privacy for residents of the state. The bill, known as the Missouri Online Privacy Act, includes provisions designed to safeguard personal information, limit data collection by companies, and provide transparency for users.One of the key components of the new law is the requirement for websites and online platforms to obtain explicit consent from users before collecting their personal information. This means that companies must clearly explain what data they are collecting, how it will be used, and give users the option to opt out of data collection if they choose.Additionally, the Missouri Online Privacy Act includes provisions for data breach notifications, requiring companies to disclose any security breaches that may compromise user data within a reasonable timeframe. This is aimed at ensuring that users are promptly informed if their personal information has been compromised so they can take necessary steps to protect themselves.Furthermore, the new law also prohibits the sale of personal information to third parties without explicit consent from users. This measure is seen as a crucial step in safeguarding user privacy and preventing companies from profiting off of personal data without permission.Governor Parson emphasized the importance of the legislation in a statement following the signing of the bill, stating, "In this digital age, it is imperative that we take steps to protect the personal information of Missouri residents. The Missouri Online Privacy Act sets a new standard for internet regulation in our state and prioritizes the privacy and security of our residents."The Missouri Online Privacy Act is set to go into effect on January 1, 2026, giving companies time to adjust their practices and ensure compliance with the new regulations. The law signals a significant step forward in the protection of online privacy for Missouri residents and sets a precedent for other states to follow in implementing similar measures.