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On January 18, 2026, the state of Missouri made a significant move to protect its citizens' online privacy by passing a new internet law. The law, known as the Missouri Internet Privacy Act, aims to safeguard personal data and online activity from being collected and shared without consent.Under the new law, companies operating in Missouri will be required to obtain explicit consent from individuals before collecting or sharing their personal information. This includes data such as browsing history, search queries, and location information. Additionally, companies will be required to provide users with the option to opt out of data collection and sharing practices.The Missouri Internet Privacy Act also includes provisions for increased transparency from companies that collect and use personal data. Companies will be required to disclose the types of data they collect, how it is being used, and with whom it is being shared. This will allow individuals to make informed decisions about their online activity and privacy.State officials and privacy advocates have praised the passing of the law, citing the importance of protecting individuals' online privacy in an increasingly digital world. Representative Allison Collins, who sponsored the bill, stated, "As more of our lives move online, it is crucial that we take steps to protect our personal information from being exploited without our knowledge or consent. The Missouri Internet Privacy Act is a significant step towards achieving that goal."The law will go into effect on July 1, 2026, giving companies time to adjust their data collection and sharing practices to comply with the new regulations. Violators of the Missouri Internet Privacy Act will face penalties and fines, with potential legal action for repeat offenders.Overall, the passing of the Missouri Internet Privacy Act marks a positive step towards protecting citizens' online privacy and data security in the state. As technology continues to advance, it is crucial for lawmakers to keep pace and enact regulations that prioritize individuals' rights to privacy and control over their personal information.