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On July 18, 2025, the Missouri State Legislature passed a landmark internet privacy law aimed at protecting the personal data of residents in the state. The new law, known as the Missouri Internet Privacy Act (MIPA), comes in response to growing concerns over data privacy and security in the digital age.Under the provisions of the MIPA, internet service providers (ISPs) in Missouri are now required to obtain explicit consent from customers before collecting or sharing their personal information. This includes data such as browsing history, app usage, and location data. ISPs are also required to implement robust security measures to protect customer data from unauthorized access or breaches.Additionally, the MIPA prohibits ISPs from engaging in targeted advertising without the consent of customers. This means that ISPs must now obtain opt-in consent from customers before using their personal data to deliver targeted ads. Violations of the law can result in significant fines and penalties for ISPs operating in Missouri.The passage of the MIPA has been widely praised by privacy advocates and consumer rights groups, who argue that strong internet privacy laws are necessary to protect individuals from corporate data collection and misuse. Supporters of the law believe that it will empower consumers to have more control over their online activities and protect their sensitive information from exploitation.However, the MIPA has faced criticism from industry groups and some ISPs, who argue that the law imposes burdensome regulations that could stifle innovation and limit the ability of companies to deliver personalized services to their customers. Critics also claim that the law could lead to higher costs for consumers as ISPs may pass on compliance expenses to customers.Despite the debate surrounding the MIPA, the Missouri State Legislature remains committed to upholding the privacy rights of its residents and ensuring that their personal data is safeguarded in the digital realm. The passage of this new internet privacy law marks a significant step forward in the ongoing efforts to protect consumer privacy in the state.