On July 9, 2025, Missouri Attorney General Rachel Evans held a press conference to announce new antitrust and trade regulation measures aimed at protecting consumer rights in the state. The initiatives come as part of the Attorney General's ongoing efforts to promote fair competition and combat anti-competitive practices in the marketplace.During the press conference, Attorney General Evans highlighted several key priorities of the new antitrust measures. One of the main initiatives is to strengthen enforcement of existing antitrust laws and regulations to ensure that businesses comply with fair competition standards. This includes cracking down on price fixing, bid rigging, market allocation schemes, and other anti-competitive behaviors that harm consumers and stifle innovation.Additionally, the Attorney General introduced a new task force dedicated to investigating and prosecuting antitrust violations in key industries, such as technology, healthcare, and agriculture. The task force will work closely with federal agencies, other state attorneys general, and industry stakeholders to identify and address anti-competitive practices that impact consumers in Missouri.Furthermore, the Attorney General outlined plans to enhance consumer education and outreach efforts to raise awareness about antitrust laws and the importance of fair competition. This includes developing educational materials, hosting workshops and seminars, and collaborating with community organizations to empower consumers to advocate for their rights in the marketplace.In her remarks, Attorney General Evans emphasized the importance of vigilance in combating anti-competitive practices that harm consumers and undermine the integrity of the marketplace. She underscored the need for proactive enforcement and cooperation among law enforcement agencies, industry partners, and consumer advocacy groups to ensure a level playing field for all businesses and consumers in Missouri.The announcement of the new antitrust measures was met with widespread support from consumer advocacy groups, industry associations, and state lawmakers. Many praised Attorney General Evans for her leadership in promoting fair competition and protecting consumer rights in Missouri.Overall, the new antitrust measures unveiled by Missouri Attorney General Rachel Evans represent a significant step towards safeguarding consumer rights and promoting a competitive marketplace in the state. With enhanced enforcement, education, and collaboration, Missouri is poised to lead the way in ensuring fair competition and empowering consumers to make informed choices in the marketplace.