In an effort to protect consumers from deceptive marketing practices, the state of Missouri has taken decisive action against several businesses engaging in misleading advertising and consumer fraud. On February 17, 2026, the Missouri Attorney General's office announced the results of a recent investigation that uncovered numerous violations of state consumer protection laws.One of the businesses targeted in the investigation was a local home improvement contractor that had been advertising its services with false claims of low prices and high-quality workmanship. Customers who had hired the contractor reported shoddy work and hidden fees, leading the Attorney General's office to launch an inquiry into the company's practices. As a result of the investigation, the contractor has been ordered to cease its deceptive advertising and pay restitution to affected customers.In addition to cracking down on misleading advertising, the Missouri Attorney General's office has also taken action against several businesses found to be engaging in consumer fraud. One such case involved a company selling weight loss supplements that made false claims about their effectiveness and safety. The company has been ordered to cease selling the supplements and provide refunds to customers who were deceived by their marketing tactics.In a statement released to the press, Missouri Attorney General John Doe emphasized the state's commitment to holding businesses accountable for deceptive practices. "Consumers have the right to make informed choices about the products and services they purchase," said Doe. "We will not tolerate businesses that seek to deceive or defraud the public for their own gain."The Attorney General's office has urged Missouri residents to be vigilant when it comes to advertising claims and to report any suspicious or fraudulent behavior to the state's consumer protection hotline. By working together to combat misleading advertising and consumer fraud, Missouri officials hope to create a safer and more transparent marketplace for all residents.