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In a landmark decision, the state of Mississippi has passed a new internet privacy law aimed at protecting residents' personal data online. The law, which was signed by Governor John Smith on Wednesday, requires internet service providers to obtain explicit consent from customers before collecting or selling their personal information.Under the new law, internet service providers in Mississippi are prohibited from sharing customers' browsing histories, app usage data, and other personal information with third parties without their consent. Additionally, ISPs must also provide customers with the option to opt out of data collection and sharing practices.Governor Smith praised the new law as a significant step towards safeguarding residents' privacy rights in the digital age. "With the increasing prevalence of online data breaches and privacy violations, it is crucial that we take proactive measures to protect our citizens' personal information," he said in a statement.The new law has received widespread support from privacy advocates and consumer rights groups, who have long been calling for stronger regulations to protect internet users' data. "This is a major victory for Mississippi residents, who will now have greater control over their online privacy," said Sarah Johnson, a spokesperson for the Mississippi Privacy Rights Alliance.However, the law has faced criticism from some internet service providers who argue that it will hinder their ability to deliver targeted advertising and improve their services. In response, Governor Smith emphasized that the law strikes a balance between protecting consumers and allowing ISPs to continue offering personalized services.The Mississippi internet privacy law is set to go into effect on January 1, 2026, giving ISPs time to adjust their data collection practices and comply with the new regulations. Residents are encouraged to familiarize themselves with their rights under the new law and exercise their privacy options with their internet service providers.