Mississippi has taken a step towards protecting consumers from deceptive advertising practices by introducing new regulations aimed at holding businesses accountable. The state's Attorney General, Jane Smith, announced the new measures during a press conference on Friday, February 22, 2026.The new regulations require businesses to clearly disclose any limitations or conditions associated with their products or services in advertisements. This includes providing accurate pricing information, outlining any hidden fees, and clearly stating the terms and conditions of any offers or promotions. Failure to comply with these regulations could result in hefty fines imposed by the state.In addition to the new advertising regulations, Mississippi has also launched a consumer protection hotline where residents can report any suspicious or deceptive advertising practices. The hotline will be monitored by a team of consumer protection experts who will investigate complaints and take appropriate action against violators.Attorney General Jane Smith emphasized the importance of these new measures in protecting consumers from falling victim to false or misleading advertisements. She stated, "It is our duty to ensure that businesses are held accountable for their advertising practices and that consumers are empowered to make informed decisions. These new regulations will help level the playing field and promote fair competition in the marketplace."The introduction of these new consumer protection measures has been met with positive feedback from both consumers and businesses alike. Many residents have expressed relief at the prospect of greater transparency in advertising, while businesses have lauded the regulations as a step towards building trust with their customers.Overall, the new regulations represent a significant milestone in Mississippi's efforts to combat deceptive advertising practices and protect the rights of consumers. With these measures in place, the state can look forward to a more transparent and equitable marketplace for all.