On February 22, 2026, the state of Mississippi announced a series of initiatives aimed at cracking down on deceptive advertising practices and enhancing consumer protection measures. Attorney General Julia Smith held a press conference to outline the state's efforts to safeguard consumers from misleading advertising and fraudulent schemes.One of the key measures introduced by the Attorney General is the establishment of a dedicated task force to monitor and investigate deceptive advertising practices in various industries. This task force, comprised of legal experts and consumer advocates, will work closely with state agencies and law enforcement to identify and prosecute businesses that engage in false or misleading advertising.In her address, Attorney General Smith emphasized the importance of protecting consumers from deceptive marketing tactics, which can lead to financial losses and harm to public trust. She urged Mississippi residents to remain vigilant and report any suspicious advertising practices to the authorities for investigation.In addition to the task force, Mississippi also announced the launch of a new consumer protection hotline, where residents can report any instances of fraud, scams, or deceptive advertising. The hotline will be staffed by trained professionals who will provide guidance and assistance to those who have been victimized by unscrupulous businesses.Furthermore, the state unveiled a series of educational campaigns and outreach programs to raise awareness about consumer rights and ways to identify and avoid deceptive advertising. These initiatives will include workshops, informational materials, and online resources to empower consumers with the knowledge and tools to protect themselves from fraudulent practices.Attorney General Smith also highlighted the collaborative efforts between state agencies, businesses, and consumer advocacy groups to combat deceptive advertising and promote fair and transparent practices in the marketplace. She emphasized the need for cooperation and shared responsibility in upholding consumer protection laws and holding dishonest businesses accountable.As Mississippi takes a strong stance against deceptive advertising, consumers can expect greater transparency, accountability, and enforcement measures to safeguard their interests and prevent exploitation. With these new initiatives in place, the state aims to create a safer and more trustworthy marketplace for all residents.