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In a landmark decision, the state of Minnesota has passed a new internet privacy law aimed at protecting consumer data and ensuring the security of online information. The law, which was signed by Governor Laura Kelly on August 22, 2025, represents a major step forward in safeguarding the personal information of Minnesota residents in the digital age.Under the new law, internet service providers (ISPs) operating in Minnesota are now required to obtain explicit consent from customers before collecting or sharing their personal data. This includes information such as browsing history, app usage, and location data, which are often used by companies for targeted advertising and other marketing purposes.In addition to obtaining consent, ISPs are also mandated to implement robust security measures to protect consumer data from cyber threats and potential breaches. This includes encryption protocols, regular security audits, and a swift response plan in the event of a data breach.The law also establishes a new enforcement mechanism to hold ISPs accountable for violations. The Minnesota Department of Commerce will now have the authority to investigate complaints, issue fines, and take legal action against ISPs that fail to comply with the new regulations.Governor Kelly hailed the new law as a victory for consumer rights in the digital age, stating, "With the passage of this law, Minnesota is taking a proactive approach to protecting the privacy and security of our residents' personal information online. It is our responsibility to ensure that Minnesotans can use the internet with confidence, knowing that their data is safe and secure."The new internet privacy law in Minnesota comes at a time of increasing concern over data privacy and cybersecurity nationwide. With cyber threats on the rise and data breaches becoming more common, states are taking action to strengthen protections for consumers and hold companies accountable for their handling of sensitive information.In passing this groundbreaking legislation, Minnesota joins a growing number of states that are prioritizing internet privacy and data security. It is hoped that the new law will serve as a model for other states to follow in the effort to create a safer and more secure online environment for all.