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On January 28, 2026, the state of Minnesota implemented a groundbreaking new internet privacy law aimed at enhancing protections for online users. The law, known as the Minnesota Online Privacy Act, was signed into law by Governor Sarah Johnson after receiving overwhelming bipartisan support in the state legislature.The Minnesota Online Privacy Act establishes strict guidelines for how internet service providers (ISPs) and online platforms collect, use, and share personal data of Minnesota residents. Under the new law, ISPs are required to obtain explicit consent from users before collecting any personal information, such as browsing history, search queries, and location data. Additionally, ISPs must provide users with clear and easily accessible options to opt out of data collection and sharing.Furthermore, the law prohibits ISPs from selling or sharing personal data with third parties without the user's consent. Violations of the Minnesota Online Privacy Act can result in substantial fines and penalties for ISPs, ranging from thousands to millions of dollars depending on the severity of the violation.Governor Johnson praised the new law as a crucial step in safeguarding the privacy and security of Minnesota residents in the digital age. "With the rapid advancement of technology and the increasing reliance on the internet, it is imperative that we take proactive measures to protect the privacy of our citizens online," Governor Johnson stated in a press release following the signing of the bill.The Minnesota Online Privacy Act is the latest in a series of state-level efforts to strengthen internet privacy laws across the country. Several other states, including California and Illinois, have enacted similar legislation in recent years to address concerns about data privacy and online surveillance.Privacy advocates and consumer rights groups have applauded Minnesota's new law as a significant victory for internet users. "This law sets a new standard for protecting online privacy and gives consumers more control over their personal information," said Jessica Ramirez, a spokesperson for the Minnesota Digital Rights Coalition.Overall, the passage of the Minnesota Online Privacy Act marks a major milestone in the ongoing push for stronger privacy protections in the digital realm. As other states consider similar measures, Minnesota's leadership on internet privacy is likely to serve as a model for future legislation nationwide.