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In a groundbreaking move aimed at protecting the online privacy of its residents, the state of Minnesota has passed a new internet privacy law that sets a new standard for data protection. The law, which was signed into effect by Governor Sarah Johnson on October 19, 2025, requires internet service providers (ISPs) to obtain explicit consent from users before collecting or selling their personal information.Under the new law, ISPs in Minnesota are now prohibited from gathering sensitive data such as browsing history, app usage, and location information without the user's consent. Additionally, users have the right to opt out of any data collection practices and can request that their information be deleted from the ISP's databases.Governor Johnson hailed the new law as a major step forward in safeguarding the privacy and security of Minnesota residents in an increasingly digital world. She emphasized the importance of protecting individuals' personal information and ensuring that they have control over how it is used.The law also includes provisions for enforcement and penalties for ISPs that violate the new regulations. Violators may face fines and other sanctions, depending on the severity of the offense.Privacy advocates and consumer rights groups have lauded Minnesota's new internet privacy law as a significant victory for online privacy rights. They hope that other states will follow suit and enact similar legislation to protect their residents from invasive data collection practices.The passage of this law comes at a time when concerns about online privacy and data security are at an all-time high, with numerous high-profile data breaches and incidents of data misuse making headlines in recent years. Minnesota's proactive approach to addressing these issues signals a strong commitment to protecting the rights and privacy of its residents in the digital age.