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In a landmark move to protect consumer privacy, the state of Minnesota has passed a new communications law aimed at tightening regulations on how companies handle personal data. The law, which was signed by Governor Mark Dayton on August 29, 2025, comes in response to growing concerns over data breaches and the misuse of consumer information by companies in the telecommunications industry.Under the new law, telecommunications companies operating in Minnesota will be required to obtain explicit consent from customers before collecting or sharing their personal data. This includes information such as browsing history, app usage, location data, and any other personal details that could be used to identify an individual. Companies must also provide customers with the option to opt out of data collection and sharing practices.Additionally, the law mandates that telecommunications companies must implement strict security measures to protect consumer data from cyber attacks and unauthorized access. Any breaches of consumer data must be reported to the state attorney general's office within 72 hours of discovery, ensuring transparency and accountability in the event of a data breach.Governor Dayton praised the new law, stating that "the protection of consumer privacy is paramount in today's digital age. This legislation sends a strong message that Minnesotans have the right to control their own personal information and that companies who fail to respect that right will face consequences."The law has been met with mixed reactions from telecommunications companies, with some expressing concerns over the potential impact on their business operations. However, consumer advocacy groups have applauded the move, stating that it's a crucial step towards ensuring that individuals have control over their own data.Minnesota now joins a growing number of states that have implemented stricter regulations on data privacy in recent years, reflecting a broader shift towards greater protection of consumer rights in the digital age. The new communications law is set to take effect in January 2026, giving companies time to adjust their practices and ensure compliance with the new regulations.