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Michigan legislators have announced a series of new consumer protection measures aimed at combating deceptive advertising practices in the state. The move comes in response to a rising number of complaints from consumers who have fallen victim to misleading advertising tactics.One of the key provisions of the new measures is the establishment of a dedicated Consumer Protection Bureau within the Michigan Attorney General's office. The bureau will be tasked with investigating complaints of deceptive advertising and taking action against companies found to be engaging in such practices.Additionally, the new measures will require all businesses operating in Michigan to clearly disclose any material information that may affect a consumer's decision to purchase a product or service. This includes providing accurate pricing information, clearly stating any limitations or restrictions on a product or service, and disclosing any affiliations or relationships that may influence a consumer's decision.Michigan Attorney General, Rachel Roberts, emphasized the importance of these new measures in protecting consumers from fraud and deception. “Consumers deserve to have confidence in the products and services they purchase, and these new measures will help ensure that businesses are held accountable for their advertising practices,” she said.The announcement has been met with widespread support from consumer advocacy groups, who have long been calling for stricter regulations to crack down on deceptive advertising. “These new measures are a step in the right direction towards protecting consumers from falling victim to misleading advertising tactics,” said Sarah Jackson, a spokesperson for the Michigan Consumer Rights Alliance.Businesses found to be in violation of the new measures will face stiff penalties, including hefty fines and potential legal action. The Michigan Consumer Protection Bureau will also have the authority to issue cease and desist orders against companies found to be engaging in deceptive advertising practices.Overall, the introduction of these new consumer protection measures marks a significant step forward in protecting Michigan consumers from deceptive advertising practices. Legislators hope that these measures will not only hold businesses accountable for their advertising tactics but also help restore trust and confidence in the marketplace.