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On December 29, 2025, Massachusetts Governor signed into law a new internet privacy bill aimed at protecting the personal information of state residents. The legislation, known as the Massachusetts Online Privacy Protection Act (MOPPA), imposes strict regulations on how companies collect, store, and use consumer data.Under the new law, companies operating in Massachusetts will be required to obtain explicit consent from users before collecting any personal information, such as names, addresses, or email addresses. Additionally, businesses will need to clearly disclose their data collection practices and provide users with the option to opt-out of having their information shared with third parties.Governor praised the new law as a crucial step in addressing the growing concern over online privacy and data security. He stated, "In today's digital age, our personal information is more valuable than ever, and it is essential that we take steps to protect it. MOPPA will ensure that Massachusetts residents have greater control over their online data and can trust that their information is being handled responsibly."The legislation also includes provisions for data breach notifications, requiring companies to promptly inform users in the event of a security incident that compromises their personal information. Failure to comply with these requirements could result in significant fines and penalties for businesses found to be in violation of the law.Privacy advocates have lauded the passage of MOPPA as a significant win for consumer rights. They believe that the new regulations will help to hold companies accountable for their handling of user data and provide greater transparency around data privacy practices.Overall, the Massachusetts Online Privacy Protection Act represents a significant advancement in internet privacy rights for state residents. By implementing stringent regulations on data collection and sharing, the new law aims to ensure that individuals have greater control over their personal information in an increasingly digital world.