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In a landmark move for online privacy rights, Massachusetts Governor Andrew Baker signed a new internet law on Wednesday that aims to protect residents' personal information from being shared or sold without their consent. The law, which will go into effect on July 1st, 2026, has been hailed as a significant step towards safeguarding the privacy of Massachusetts residents in the digital age.The new law, officially titled the Massachusetts Online Privacy Protection Act (MOPPA), requires internet service providers, websites, and apps to obtain explicit consent from users before collecting, using, or sharing their personal data. This includes information such as browsing history, search queries, location data, and any other identifying information that could be used to track or profile individuals online.Governor Baker emphasized the importance of protecting residents' privacy in an increasingly connected world, stating that "the internet has become an essential part of our daily lives, but with that convenience comes the risk of our personal information being exploited without our knowledge or consent. This law is a crucial step towards ensuring that Massachusetts residents have control over their own data and can browse the internet without fear of being monitored or targeted by advertisers."Under MOPPA, companies found to be in violation of the new regulations could face hefty fines and penalties, with repeat offenders risking even harsher consequences. The law also includes provisions for individuals to request access to their own data, as well as the ability to opt out of data collection and sharing practices.Privacy advocates and digital rights activists have lauded the passage of MOPPA as a victory for consumer protection and online privacy rights. They hope that Massachusetts' new internet law will serve as a model for other states looking to bolster their own privacy regulations and create a safer, more secure online environment for all residents.As technology continues to advance and more aspects of our lives move online, the need for robust privacy protections becomes increasingly apparent. With the signing of MOPPA, Massachusetts has taken a significant step towards achieving this goal and ensuring that residents' personal information remains secure and private in the digital age.