On December 13, 2025, Massachusetts Governor John Smith signed into law new legislation aimed at bolstering advertising regulations and protecting consumers in the state. The move comes in response to an increasing number of complaints regarding deceptive advertising practices and fraudulent schemes targeting unsuspecting consumers.One of the key provisions of the new legislation requires companies to clearly disclose all material information in their advertising, including any potential risks or limitations associated with their products or services. This is intended to prevent companies from misleading consumers with exaggerated claims or false promises.In addition, the new law also strengthens the penalties for companies found guilty of engaging in deceptive advertising practices. Repeat offenders could face fines of up to $100,000 and the possibility of being banned from conducting business in the state.Governor Smith emphasized the importance of protecting consumers from fraudulent advertising practices, stating, "Consumers deserve to know the truth about the products and services they are purchasing. With this new legislation, we are sending a clear message to companies that deceptive advertising will not be tolerated in Massachusetts."The legislation was developed in collaboration with the Massachusetts Department of Consumer Affairs and Business Regulation, which will be responsible for enforcing the new regulations. The department will work closely with law enforcement agencies and consumer advocacy groups to investigate complaints and take legal action against companies found to be in violation of the law.Consumer advocacy groups have welcomed the new legislation, hoping that it will help to curb the rise of deceptive advertising practices in the state. They also urged consumers to remain vigilant and report any suspicious advertising to the authorities.Overall, the new legislation represents a significant step forward in protecting consumers from fraudulent advertising practices and ensuring transparency in the marketplace. With these new regulations in place, consumers in Massachusetts can feel more confident in the products and services they choose to purchase.