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In a landmark decision, the state of Maryland has passed a groundbreaking internet privacy law aimed at protecting the personal information of its residents. The new law, which was signed into effect on July 4, 2025, is set to take a proactive approach in safeguarding online privacy and data security in the digital age.Under the provisions of the new law, internet service providers (ISPs) operating in Maryland will be required to obtain explicit consent from consumers before collecting or sharing their personal information. This includes data such as browsing history, app usage, and geolocation data. Additionally, ISPs will be mandated to disclose in clear and simple terms what information they collect, how it is used, and with whom it is shared.Furthermore, the law strengthens the enforcement of data breaches by requiring ISPs to notify their customers within 72 hours of a breach occurring. This swift notification is aimed at allowing consumers to take necessary steps to protect their personal information and mitigate any potential harm.Maryland's Attorney General, who championed the legislation, emphasized the importance of this new law in the face of increasing cyber threats and data breaches. "In today's digital age, personal data has become a valuable commodity, and it is imperative that we take proactive measures to protect the privacy of our residents," the Attorney General stated.Consumer advocacy groups have lauded the law as a significant step towards empowering individuals to control their online privacy. They believe that Maryland's initiative will set a precedent for other states to follow suit in enacting comprehensive internet privacy laws.However, some industry stakeholders have expressed concerns about the potential impact of the law on business operations and innovation. They argue that stringent privacy regulations could stifle competition and hinder technological advancements in the digital sphere.Despite these concerns, Maryland is forging ahead with its commitment to prioritize consumer privacy and data protection in the online landscape. The new internet privacy law is set to go into effect on January 1, 2026, positioning Maryland as a trailblazer in the realm of digital privacy legislation.