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In a move to bolster consumer protection in the state, Maryland has implemented strict advertising regulations aimed at cracking down on deceptive advertising practices. The new regulations, which come into effect on September 10, 2025, are part of a concerted effort by the Maryland Consumer Rights Coalition (MCRC) to safeguard consumers from misleading advertisements.Under the new regulations, advertisers in Maryland are required to provide clear and accurate information in their marketing materials. This includes disclosing any hidden fees, terms and conditions, and ensuring that any claims made in advertisements are truthful and substantiated. Advertisers must also refrain from using deceptive tactics, such as bait-and-switch techniques, false testimonials, or exaggerated claims about a product or service.Maryland Attorney General, Sarah Collins, hailed the new regulations as a significant step towards protecting consumers from unscrupulous advertising practices. "Consumers deserve to have confidence in the advertisements they see and trust that the information provided is accurate and truthful. These new regulations will help ensure that advertisers are held accountable for their marketing practices and consumers are protected from deceptive advertising," said Collins.In addition to the new regulations, Maryland has also established a dedicated Consumer Protection Division within the Attorney General's office to investigate and enforce violations of the advertising regulations. Consumers who believe they have been misled by deceptive advertising are encouraged to report their concerns to the Consumer Protection Division for investigation.The MCRC has lauded the new regulations as a victory for consumers in Maryland. "We applaud the state for taking a proactive approach to consumer protection and holding advertisers accountable for their marketing practices. These regulations will empower consumers to make informed decisions and protect them from falling victim to false advertising," said a spokesperson for the MCRC.With the implementation of these new regulations, Maryland is positioning itself as a leader in consumer protection and advertising ethics. The state's commitment to safeguarding consumers from deceptive advertising practices is a promising development that sets a precedent for other states to follow suit.