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In a move to better protect consumers from false advertising and misleading marketing tactics, Maryland has implemented a series of new regulations aimed at holding businesses accountable for their promotional practices. The state's Department of Consumer Protection announced these measures on December 11, 2025, in response to a rising number of complaints regarding deceptive advertising.One of the key changes includes requiring businesses to clearly disclose all terms and conditions of any promotional offers in their advertisements. This includes the full price of the product or service, any limitations or restrictions, and any additional fees that may apply. Failure to do so could result in hefty fines for the offending companies.Additionally, Maryland is cracking down on online retailers who use dark patterns to manipulate consumers into making purchases they may not fully understand. Dark patterns are design techniques used to steer users towards certain actions, such as making a purchase or signing up for a subscription, often by deceiving or confusing them. These practices are now banned in the state, with violators facing penalties and possible legal action.Furthermore, the state is introducing a new consumer protection hotline where residents can report any instances of deceptive advertising or unfair business practices. This hotline will be staffed by trained professionals who can provide guidance and assistance to affected consumers.Maryland's Attorney General, Sarah Johnson, emphasized the importance of these new measures in maintaining a fair marketplace for consumers. "We have seen far too many cases of businesses taking advantage of unsuspecting customers through misleading advertising tactics. It is our duty to ensure that Maryland residents are protected from such practices and can make informed decisions when purchasing goods and services," she stated.Overall, these new regulations aim to create a more transparent and ethical advertising environment in Maryland, providing consumers with the necessary information to make informed purchasing decisions. Businesses operating in the state are advised to review their advertising practices and ensure compliance with these stricter guidelines to avoid facing penalties.