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In an effort to protect consumers from deceptive advertising practices, Maryland's State Legislature passed new legislation on July 20, 2025, aimed at cracking down on false advertising and bolstering consumer protection laws.The new laws include stricter regulations on advertising claims made by businesses, requiring them to substantiate any claims they make about their products or services. This means that companies will have to provide evidence to back up any statements they make about the benefits or effectiveness of their products.Additionally, the legislation expands the powers of the Maryland Attorney General's office to investigate and prosecute businesses that engage in misleading advertising practices. This includes the ability to impose fines and penalties on companies found to be in violation of the new laws.Maryland Attorney General, Jane Doe, stated, "Consumers deserve to know the truth about the products and services they are purchasing. These new laws will help ensure that businesses are held accountable for their advertising claims and that consumers are protected from false or misleading information."The legislation also includes provisions aimed at protecting vulnerable populations, such as seniors and low-income individuals, from being targeted by deceptive advertising practices. This includes increased penalties for businesses that target these groups with misleading or false advertising.Consumer advocacy groups have praised the new laws, saying they will help level the playing field for consumers and ensure they are able to make informed decisions about the products and services they purchase.Overall, the new legislation represents a major step forward in Maryland's efforts to protect consumers from deceptive advertising practices and enhance consumer protection laws in the state. It is a significant win for consumers and a clear message to businesses that false advertising will not be tolerated in Maryland.