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On January 12, 2026, Maryland Governor announced a series of new consumer protection measures aimed at combating deceptive advertising practices in the state. The move comes in response to a growing number of complaints from consumers about misleading advertising tactics used by businesses.One of the key components of the new measures is the establishment of a dedicated task force to investigate and prosecute businesses that engage in deceptive advertising. The task force will be comprised of representatives from the state's Department of Consumer Affairs, the Attorney General's Office, and other relevant agencies.The task force will have the authority to issue fines and other penalties to businesses found to be engaging in deceptive advertising practices. In addition, the task force will work with advertising industry stakeholders to develop guidelines and best practices for businesses to follow in order to ensure that their advertising is transparent and truthful.Governor also announced that the state will be launching a new public awareness campaign to educate consumers about their rights and how to recognize deceptive advertising. The campaign will include advertisements on television, radio, and social media, as well as educational materials distributed to schools, libraries, and other community organizations.The new consumer protection measures have been welcomed by consumer advocacy groups, who have long been calling for stronger safeguards against deceptive advertising practices. They believe that the new measures will help to protect consumers from falling victim to fraudulent or misleading advertising, and will help to level the playing field for businesses that operate ethically.In a statement, Governor said, "Consumers deserve to know the truth about the products and services they are purchasing. Deceptive advertising not only harms consumers, but it also undermines the integrity of our marketplace. These new measures will help to ensure that businesses are held accountable for their advertising practices, and that consumers are able to make informed decisions about the products and services they buy."The new consumer protection measures are set to go into effect immediately, and businesses in Maryland are encouraged to review their advertising practices to ensure compliance with the new regulations. The task force will begin its investigations in the coming weeks, with the goal of cracking down on deceptive advertising practices and protecting consumers across the state.