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In a landmark decision, the state of Maine has passed a new internet privacy law aimed at protecting the data and personal information of its residents. The law, which was signed into effect on January 25, 2026, comes in response to growing concerns over online privacy and data security.Under the new law, internet service providers (ISPs) in Maine are now required to obtain explicit consent from consumers before collecting or selling their personal information. This includes data such as browsing history, location information, and app usage. ISPs are also prohibited from engaging in discriminatory practices based on a user's online behavior.In addition, the law mandates that ISPs notify customers in the event of a data breach that compromises their personal information. This notification must be made within 30 days of the discovery of the breach, and customers have the right to request a copy of their compromised data.Maine's Attorney General praised the new law, stating that it represents a significant step forward in protecting the privacy and security of Maine residents in the digital age. The law is part of a larger effort by the state to establish stronger consumer protections in the realm of internet privacy.Many privacy advocates and consumer rights groups have also lauded the passage of the law, calling it a win for online privacy rights. They hope that other states will follow Maine's lead in enacting similar legislation to safeguard the personal data of their residents.However, some critics have raised concerns about the potential impact of the law on businesses and the free flow of information online. They argue that stricter regulations on ISPs could stifle innovation and deter investment in internet infrastructure.Despite the debate surrounding the new law, it marks a significant victory for privacy advocates and internet users in Maine. Residents can now rest assured that their personal information is better protected from exploitation and misuse by ISPs. The law is set to go into effect immediately, with ISPs given a grace period to come into compliance with the new regulations.