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In a move aimed at protecting consumer privacy in the digital age, Governor Janet Mills of Maine signed a new communications law on Monday, October 13, 2025. The law, known as the Maine Communications Privacy Act, includes provisions that require telecommunications companies and internet service providers to obtain explicit permission from consumers before selling or sharing their personal data.Under the new law, companies must also clearly disclose how they collect, store, and use consumer data, as well as provide consumers with the option to opt out of having their information shared with third parties. Additionally, the law prohibits companies from discriminating against consumers who choose to exercise their privacy rights.Governor Mills emphasized the importance of protecting consumers' privacy in an increasingly digital world. She stated, "As technology continues to advance, it is crucial that we ensure the privacy and security of our citizens' personal information. This new law will give Maine residents greater control over how their data is used and shared, ultimately empowering them to make informed decisions about their privacy."The Maine Communications Privacy Act comes as concerns about data privacy and security have grown in recent years, with high-profile data breaches and scandals involving tech giants raising questions about the protection of consumer information. The new law is intended to address these concerns and provide greater transparency and accountability for companies that collect and use consumer data.Supporters of the Maine Communications Privacy Act have hailed it as a crucial step towards safeguarding individuals' digital rights. Privacy advocates, consumer protection groups, and lawmakers have all lauded the law for its strong protections and proactive approach to addressing privacy concerns in the digital age.The Maine Communications Privacy Act is set to go into effect on January 1, 2026, giving companies time to adjust their practices and come into compliance with the new requirements. Governor Mills has urged businesses to proactively work towards ensuring the privacy and security of their customers' data, emphasizing the importance of upholding consumer trust in the digital marketplace.