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On July 15, 2025, the Louisiana State Legislature passed a new communications law aimed at protecting the online privacy of residents in the state. The bill, known as the Louisiana Online Privacy Protection Act, requires internet service providers and online platforms to obtain explicit consent from users before collecting or sharing their personal data.Under the new law, companies operating in Louisiana are prohibited from selling or sharing user data without their consent. This includes information such as browsing history, search queries, and location data. Companies must also provide users with the option to opt out of targeted advertising and delete their data upon request.State Senator Rachel Johnson, who sponsored the bill, stated, "With the proliferation of online services and the increasing amounts of personal data being collected, it is essential that we take steps to protect the privacy of Louisiana residents. This law is a crucial step in ensuring that individuals have control over their own information."The Louisiana Online Privacy Protection Act also includes provisions for enforcement and penalties for non-compliance. Companies found to be in violation of the law could face fines of up to $5,000 per violation, as well as potential legal action from the state attorney general.Privacy advocates have praised the new law as a much-needed step towards safeguarding the online privacy rights of Louisiana residents. However, some industry groups have expressed concerns about the potential impact on business operations and the costs associated with compliance.The Louisiana Online Privacy Protection Act is set to go into effect on January 1, 2026. In the meantime, companies operating in the state are advised to review their data collection and sharing practices to ensure compliance with the new regulations.