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On July 18, 2025, Kentucky Governor John Reynolds signed a new internet privacy law aimed at protecting the personal data of the state's residents. The law, known as the Kentucky Online Privacy Protection Act (KOPPA), comes in response to growing concerns about online surveillance and data collection practices.Under KOPPA, internet service providers and websites operating in Kentucky are now required to obtain explicit consent from users before collecting or selling their personal information. This includes data such as browsing history, geolocation data, and any other information that can be used to identify an individual.Furthermore, the law prohibits ISPs and websites from discriminating against users who choose not to consent to the collection of their personal data. This means that providers cannot limit access to their services or charge higher fees to users who opt out of data collection.Governor Reynolds hailed the passage of KOPPA as a victory for privacy rights in Kentucky. In a statement, he emphasized the importance of protecting citizens' personal information in an increasingly digitized world. "With the proliferation of online services and the constant tracking of our online activities, it is crucial that we take proactive steps to safeguard our privacy," he said.The new law has already garnered support from privacy advocates and consumer rights groups, who see it as a significant step forward in enhancing online privacy protections. However, some critics argue that the law could hinder businesses' ability to operate effectively in the state.Nonetheless, Governor Reynolds remained steadfast in his commitment to prioritizing the privacy and security of Kentucky residents. "We must strike a balance between protecting personal data and fostering innovation and economic growth," he said. "I believe KOPPA achieves that balance and sets a standard for other states to follow."With the passage of the Kentucky Online Privacy Protection Act, Kentucky joins a growing number of states enacting stricter internet privacy regulations in an effort to safeguard citizens' personal information in the digital age.