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On December 31, 2025, Kentucky Governor John Smith signed a new internet privacy law aimed at protecting the personal data of Kentucky residents. The law, known as the Kentucky Internet Privacy Act, requires internet service providers (ISPs) to obtain explicit consent from customers before collecting or sharing their personal information.Under the new law, ISPs in Kentucky are prohibited from collecting sensitive data such as browsing history, app usage, and geolocation information without prior consent from customers. The law also requires ISPs to clearly disclose how they collect, use, and share customers' data, as well as provide an option for customers to opt out of data collection.Governor Smith stated that the Kentucky Internet Privacy Act is necessary to protect the privacy rights of Kentucky residents in an increasingly digital world. He emphasized the importance of ensuring that individuals have control over their personal information and are aware of how it is being used by companies.The passage of the Kentucky Internet Privacy Act comes amidst growing concerns about online privacy and data security. In recent years, numerous high-profile data breaches and scandals have highlighted the need for stronger protections for consumers' personal information.In response to the new law, ISPs in Kentucky have stated that they are committed to complying with the regulations and upholding their customers' privacy rights. Some companies have already begun updating their privacy policies and seeking consent from customers for data collection.Advocates for internet privacy have praised the Kentucky Internet Privacy Act as a significant step towards safeguarding the personal information of individuals in the state. They hope that other states will follow suit and enact similar regulations to protect consumers' privacy rights in the digital age.Overall, the Kentucky Internet Privacy Act represents a major victory for internet privacy advocates and a meaningful step towards ensuring that individuals have greater control over their personal data online. Governor Smith's signing of the law signals Kentucky's commitment to protecting the privacy rights of its residents in the face of advancing technology and growing concerns about data security.