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In a move aimed at protecting the privacy of its citizens, Kentucky has passed a new internet law that will impose stricter regulations on how companies collect and use personal data. The law, officially known as the Kentucky Internet Privacy Protection Act, was passed by the state legislature on Thursday and is set to go into effect on January 1st, 2026.Under the new law, companies operating in Kentucky will be required to obtain explicit consent from individuals before collecting or using their personal data. This includes information such as names, addresses, phone numbers, email addresses, and any other data that can be used to identify an individual. Companies will also be required to provide clear and easily accessible privacy policies that outline how they collect, use, and protect personal data.Additionally, the law includes provisions aimed at preventing the unauthorized sharing or selling of personal data to third parties. Companies will be required to obtain consent from individuals before sharing their data with third parties, and individuals will have the right to opt out of having their data sold or shared with third parties.Kentucky Governor John Smith praised the passage of the new law, stating that it is crucial to protect the privacy and security of the state's citizens in an increasingly digital world. "With the rapid advancements in technology, it is more important than ever to ensure that our citizens' personal data is protected," Governor Smith said in a press release. "This new law will provide much-needed safeguards against the unauthorized collection and use of personal data, giving Kentuckians greater control over their online privacy."The Kentucky Internet Privacy Protection Act comes amid growing concerns about online privacy and data security. The law is seen as a significant step towards addressing these concerns and ensuring that individuals' personal data is handled responsibly by companies operating in the state.It remains to be seen how the new law will be enforced and what impact it will have on businesses operating in Kentucky. However, proponents of the law hope that it will set a precedent for other states to follow suit in enacting similar protections for their citizens' online privacy.