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In a move that is set to significantly impact the way internet usage is regulated within the state, the Kentucky Legislature has passed a new internet privacy law on September 27, 2025. The law, which aims to protect the personal information of Kentucky residents online, has been lauded by privacy advocates and consumer rights groups alike.Under the new legislation, internet service providers (ISPs) operating within the state of Kentucky will be required to obtain explicit consent from their customers before collecting or sharing any personal information. This includes browsing history, search queries, location data, and any other information that can be used to identify an individual online. ISPs will also be prohibited from selling or sharing this information with third parties without express permission from the consumer.In addition to these privacy measures, the law also empowers Kentucky residents to request access to the personal information collected by their ISP, as well as the ability to request its deletion. ISPs will be required to provide consumers with clear and easily accessible information on how their data is being used and stored, as well as the option to opt out of any data collection practices.State Senator John Smith, who sponsored the bill, stated that the new internet privacy law is a significant step towards safeguarding the personal information of Kentucky residents in an increasingly digital world. "With the prevalence of online data breaches and the growing concerns around privacy in the digital age, it is more important than ever to protect the personal information of our citizens," Smith said.The passage of this legislation comes amidst a broader national conversation around internet privacy and data protection. Several other states have passed similar laws in recent years, and there have been calls for federal action to establish a nationwide standard for internet privacy regulations.While the new law has been met with widespread support, some critics argue that it could stifle innovation and economic growth in the state. However, proponents of the legislation maintain that it strikes a balance between protecting consumer privacy and allowing for continued technological development.The new internet privacy law is set to go into effect on January 1, 2026, giving ISPs time to adjust their practices and comply with the new regulations. It represents a significant milestone in the ongoing efforts to protect online privacy rights and ensure that Kentucky residents have control over their personal information in the digital age.