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In a bid to protect the privacy of internet users statewide, the Kentucky state government has passed a new internet law that will come into effect starting August 10, 2025. The law aims to regulate the collection and use of personal data by internet service providers and online platforms.Under the new law, internet service providers in Kentucky are now required to obtain explicit consent from users before collecting, storing, or sharing their personal information. This includes browsing history, search queries, location data, and any other information that can be used to identify an individual.Furthermore, the law prohibits ISPs from selling or sharing this personal data with third parties without the user's consent. Violations of these provisions could result in hefty fines and penalties for the ISPs.In addition to regulating ISPs, the new law also imposes restrictions on online platforms and social media companies operating in Kentucky. These companies are now required to provide users with more transparency and control over their personal data, including the ability to opt-out of data collection and tracking.Kentucky Governor, Sarah Adams, praised the new law, stating that it was crucial to protect the privacy and rights of internet users in the state. She emphasized that in an age where personal data is constantly being mined and monetized, it was imperative for the government to step in and ensure that users have control over their own information.The introduction of this new internet law in Kentucky comes at a time when concerns over online privacy and data security are at an all-time high. With the increasing prevalence of data breaches and cyber attacks, many are calling for stronger regulations to protect consumers from potential abuses by ISPs and online platforms.Overall, the new internet law in Kentucky represents a significant step towards safeguarding the privacy of internet users and holding companies accountable for their data collection practices. It is expected to set a precedent for other states to follow suit in implementing similar measures to protect the digital rights of their citizens.