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In a groundbreaking move, the state of Kentucky has introduced a new internet law aimed at protecting the online privacy of its residents. The legislation, which was passed by the state legislature on January 18, 2026, marks a significant step towards ensuring that individuals are able to safely navigate the digital landscape without fear of their personal information being compromised.The new law, known as the Kentucky Online Privacy Protection Act (KOPPA), requires internet service providers (ISPs) operating within the state to obtain explicit consent from consumers before collecting or selling their personal data. This includes information such as browsing history, search queries, and location data. Additionally, ISPs are now required to clearly disclose how they use and share this information, giving consumers greater transparency and control over their online activities.Furthermore, KOPPA prohibits ISPs from discriminating against consumers who choose not to consent to the collection of their personal data. This means that individuals can still access the same level of service and functionality from their ISPs regardless of their privacy preferences.In a statement following the passing of the legislation, Governor Sarah Reynolds praised the new law as a significant step towards safeguarding the privacy rights of Kentucky residents in the digital age. She stated, "With the rapid advancements in technology, it is crucial that we take proactive measures to protect the personal information of our citizens. The Kentucky Online Privacy Protection Act is a vital tool in achieving this goal."The introduction of KOPPA has been met with widespread support from advocacy groups and privacy activists, who have long been calling for greater regulation of internet privacy practices. They believe that the new law sets a precedent for other states to follow, and demonstrates a commitment to upholding the rights of individuals in the online realm.Overall, the Kentucky Online Privacy Protection Act represents a significant advancement in the protection of online privacy rights for residents of the state. By requiring ISPs to obtain consent before collecting personal data and ensuring transparency in their practices, Kentucky is setting a new standard for internet privacy legislation in the United States.