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In an effort to crack down on deceptive advertising practices and protect consumers from fraudulent schemes, the state of Kentucky has announced the launch of a comprehensive consumer protection campaign on October 30, 2025. The initiative aims to educate residents about their rights as consumers and provide resources to help them identify and report misleading advertisements.Kentucky Attorney General, Jessica Carter, revealed that the campaign will focus on raising awareness about common tactics used by scammers to deceive consumers, including false advertising, deceptive pricing, and misleading claims about products or services. By empowering consumers with knowledge and tools to spot these red flags, the state hopes to reduce the number of individuals falling victim to scams and financial fraud.“Consumer protection is a top priority for our state, and we are committed to safeguarding the rights of Kentucky residents against fraudulent advertising practices,” said Attorney General Carter. “By launching this campaign, we aim to equip consumers with the information they need to make informed decisions and protect themselves from falling prey to unscrupulous businesses.”As part of the campaign, the Kentucky Attorney General’s office will be partnering with local consumer advocacy groups, law enforcement agencies, and community organizations to host workshops, webinars, and outreach events across the state. These educational programs will cover topics such as how to identify deceptive advertising, how to file complaints with regulatory agencies, and how to seek restitution if a consumer has been defrauded.Additionally, the campaign will include a multimedia advertising blitz, with targeted messages appearing on billboards, social media platforms, and television commercials. The goal is to reach a wide audience and ensure that consumers of all ages and backgrounds are aware of their rights and protections under Kentucky law.In a statement, Governor Andy Beshear expressed his support for the consumer protection campaign, emphasizing the importance of holding businesses accountable for their advertising practices. “Kentucky consumers deserve to have confidence in the products and services they purchase,” said Governor Beshear. “Our administration is committed to ensuring that businesses operate ethically and transparently, and that our residents are protected from fraud and deception.”Kentucky residents who believe they have been the victim of a fraudulent advertising scheme are encouraged to contact the Kentucky Attorney General’s Consumer Protection Hotline at 1-800-432-9257 or visit the office’s website for more information on filing a complaint.Overall, the launch of the consumer protection campaign signals Kentucky’s commitment to promoting fair and honest business practices