In a move to protect consumers from deceptive advertising practices, the state of Kentucky has announced stricter regulations for businesses operating within its borders. The Kentucky Department of Consumer Protection issued a statement on Monday outlining the new guidelines and penalties for companies found in violation.One of the key changes includes a requirement for businesses to clearly disclose all pricing information in their advertisements. This means that any additional fees or charges must be clearly stated upfront, rather than hidden in fine print or obscured in the terms and conditions. Failure to comply with this rule could result in hefty fines for offending businesses.Another important aspect of the new regulations is the prohibition of false or misleading claims in advertising. Companies can no longer make promises or guarantees that they cannot fulfill, and must ensure that all statements made in their advertisements are truthful and accurate. Violators of this rule could face legal action and financial penalties.Kentucky's Attorney General, Sarah Thompson, emphasized the importance of these new regulations in protecting consumers from dishonest businesses. She stated, "Our priority is to ensure that Kentucky consumers are able to make informed decisions when making purchases. We will not tolerate deceptive advertising practices that mislead or harm consumers."In addition to these new regulations, the Kentucky Department of Consumer Protection will be launching a statewide awareness campaign to educate consumers about their rights and how to identify deceptive advertising practices. The campaign will include outreach efforts through various media channels, as well as workshops and seminars for businesses on how to comply with the new guidelines.Overall, the goal of these new regulations is to create a fair and transparent marketplace for consumers in Kentucky. By cracking down on misleading advertising practices, the state hopes to promote trust and confidence in the business community while protecting consumers from harm. Businesses operating in Kentucky are advised to review their advertising practices and ensure compliance with the new regulations to avoid potential penalties and legal consequences.