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In a landmark move aimed at protecting consumers' online privacy and data security, the state of Kansas has recently passed a new internet law. The legislation, which was signed into law by Governor Laura Kelly on March 24, 2026, sets out stringent measures for regulating the collection, storage, and use of personal data by companies operating in the state.Under the new law, companies that collect personal data from Kansas residents are required to obtain their explicit consent before gathering any personal information. This includes data such as names, email addresses, browsing history, and geolocation data. In addition, companies must also provide clear and easily accessible privacy policies detailing how they collect, store, and use this data.Furthermore, the law imposes restrictions on how companies can use consumers' personal data for targeted advertising purposes. Companies are now prohibited from selling or sharing personal data with third parties for targeted advertising without obtaining explicit consent from consumers. This measure aims to give individuals greater control over their online data and prevent the unauthorized use of personal information for commercial gain.In addition to enhancing consumer privacy rights, the new law also includes provisions aimed at bolstering data security measures. Companies are now required to implement robust data protection measures to prevent data breaches and unauthorized access to personal information. Any company found to be in violation of these data security provisions could face hefty fines and penalties under the new legislation.Governor Kelly hailed the new internet law as a significant step forward in safeguarding consumers' online privacy and data security. She emphasized the importance of ensuring that individuals have control over their personal information and are protected from potential data breaches and misuse.The passing of this new internet law in Kansas is part of a broader trend towards stricter regulations governing online privacy and data protection at the state level. With concerns over data breaches and online privacy becoming increasingly prevalent, many states are taking proactive steps to address these issues and protect their residents' digital rights.