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On October 25, 2025, Iowa Governor, Sarah Reynolds, signed a groundbreaking internet privacy law that will greatly restrict how internet service providers (ISPs) can collect and use customer data. The new law, known as the Iowa Internet Privacy Protection Act (IIPPA), aims to protect the privacy and security of Iowa residents online.Under the IIPPA, ISPs in Iowa are now prohibited from selling or sharing customer data without explicit consent from the individual. This includes sensitive information such as browsing history, app usage, location data, and personally identifiable information. ISPs are also required to inform customers of the type of data being collected and how it will be used, and provide an option for customers to opt out of data collection and sharing.Governor Reynolds emphasized the importance of this new law in safeguarding the privacy rights of Iowa residents in the digital age. She stated, "With the increasing amount of personal data being collected and monetized by ISPs, it is crucial that we take action to protect the privacy and security of our citizens. The Iowa Internet Privacy Protection Act will ensure that Iowans have control over their own data and can trust that it is being handled responsibly."The passage of the IIPPA has been met with support from privacy advocates and consumer rights groups, who see it as a significant step towards greater transparency and accountability in the online world. However, some industry representatives have expressed concerns about the impact of the law on ISPs and their ability to provide services to customers.In response to these concerns, the Iowa Department of Justice has announced plans to work with ISPs to help them comply with the new regulations and ensure a smooth transition. The Department will also be responsible for enforcing the IIPPA and investigating any violations of the law.Overall, the Iowa Internet Privacy Protection Act represents a major win for privacy advocates and consumers in the state. It sets a strong precedent for other states to follow in protecting the online privacy rights of their residents and holding ISPs accountable for how they handle customer data.