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On July 24, 2025, Iowa Governor Lisa Thompson signed into law a comprehensive internet privacy bill that aims to protect the personal data of residents in the state. The new law, known as the Iowa Internet Privacy Protection Act, will impose strict regulations on how companies collect, use, and share individuals' data online.One of the key provisions of the law is the requirement for companies to obtain explicit consent from users before collecting any personal information. This includes data such as names, addresses, phone numbers, email addresses, and browsing history. Companies will also be required to clearly disclose how they intend to use this data and provide users with the option to opt out of any data collection practices.Additionally, the Iowa Internet Privacy Protection Act mandates that companies implement robust security measures to safeguard users' data from breaches and cyberattacks. Companies will be held liable for any unauthorized access to personal information and will face significant fines if they fail to adequately protect user data.Governor Thompson praised the new law as a crucial step in ensuring the privacy and security of Iowans online. She stated, "In an increasingly digital world, it is essential that we take proactive measures to protect our residents' personal data. The Iowa Internet Privacy Protection Act sets a high standard for data privacy and security, and I am confident that it will benefit all individuals who use the internet in our state."The Iowa Internet Privacy Protection Act will go into effect on January 1, 2026, giving companies ample time to adjust their data collection and security practices to comply with the new regulations. The law has received widespread support from privacy advocates, consumer rights groups, and lawmakers, who believe that it will set a precedent for other states to follow in the effort to protect individuals' online privacy.