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In a move to prioritize consumer protection and crack down on deceptive advertising practices, Indiana has implemented new regulations that will hold businesses accountable for misleading advertising.On May 20, 2026, the Indiana Consumer Protection Agency announced that it will be conducting audits of various industries, including retail, food and beverage, and telecommunications, to ensure that businesses are adhering to truth-in-advertising laws. The agency will be specifically looking for instances of false or misleading claims, bait-and-switch tactics, and hidden fees or charges."We want to ensure that consumers in Indiana are protected from deceptive practices and have the information they need to make informed decisions," said Amanda White, the director of the Indiana Consumer Protection Agency. "Our goal is to hold businesses accountable for their advertising practices and ensure that they are transparent and honest in their dealings with consumers."The agency will also be providing resources and guidance to businesses to help them comply with advertising laws and avoid potential fines or penalties. This includes information on how to properly disclose pricing, terms and conditions, and any disclaimers or limitations that may be necessary for advertising claims to be accurate and truthful.In addition to cracking down on deceptive advertising, Indiana is also taking steps to protect consumers from scams and fraud. The state has implemented stricter regulations on telemarketing and robocalls, requiring businesses to obtain explicit consent from consumers before making unsolicited calls. This is aimed at reducing the number of fraudulent calls and protecting consumers from falling victim to scams.Overall, these new regulations signal a commitment by Indiana to prioritize consumer protection and hold businesses accountable for their advertising practices. By cracking down on deceptive advertising and providing resources to help businesses comply with the law, Indiana is taking a strong stance on protecting consumers in the state.