In a move to protect consumers from deceptive advertising practices, Indiana has enacted new regulations aimed at cracking down on misleading marketing tactics. The state's Attorney General announced the measures on Monday, December 5, 2025, in response to a rising number of complaints from residents regarding false advertising claims.One of the key changes includes stricter guidelines for online advertisements, particularly on social media platforms. Companies will now be required to clearly disclose when sponsored content is being promoted, to avoid misleading consumers into believing that a product endorsement is genuine. Additionally, any claims made in advertisements must be backed by scientific evidence or data, to prevent companies from making unsubstantiated promises or guarantees.The Attorney General emphasized the importance of protecting consumers from falling prey to deceptive advertising practices, stating that "Hoosiers deserve to know the truth about the products and services they are purchasing." The new regulations are designed to hold companies accountable for their marketing efforts and to ensure that consumers are able to make informed decisions when making purchases.In addition to cracking down on deceptive advertising, Indiana has also introduced measures to enhance consumer protection rights. One such initiative includes the establishment of a Consumer Protection Division within the Attorney General's office, dedicated to handling consumer complaints and investigating potential violations of consumer rights.The state's efforts to strengthen advertising and consumer protection laws have been met with widespread approval from residents and consumer advocacy groups, who have long called for stricter regulations in this area. The new measures are seen as a significant step towards ensuring that Indiana consumers are not misled by false advertising claims and are able to trust the products and services they purchase.As Indiana continues to prioritize consumer protection and transparency in advertising, it is hoped that these new regulations will serve as a model for other states looking to enhance their own consumer protection laws. With the implementation of these measures, Indiana is taking a proactive stance in safeguarding the rights of its residents and holding companies accountable for their marketing practices.