On February 14, 2026, Indiana officials announced new measures to strengthen advertising and consumer protection laws in response to the increasing number of scams targeting residents in the state. The move comes after a surge in fraudulent advertisements and deceptive marketing practices, which have left many consumers vulnerable to financial loss and identity theft.One of the key changes introduced by the Indiana government is the requirement for all advertisements to clearly disclose any affiliations or sponsorships involved in a product or service promotion. This aims to prevent deceptive marketing tactics where businesses mislead customers by failing to disclose their relationships with third-party entities.Furthermore, Indiana lawmakers have also passed a bill mandating stricter penalties for companies found guilty of engaging in false or misleading advertising practices. Violators may face hefty fines and potential criminal charges, sending a strong message that such behavior will not be tolerated in the state.In addition to cracking down on deceptive advertising, Indiana has launched a new consumer protection initiative aimed at educating residents on how to identify and report scams. The program includes outreach efforts through social media, community workshops, and partnerships with local businesses to raise awareness about common tactics used by scammers."We are committed to protecting Indiana consumers from falling victim to deceptive marketing schemes and fraudulent practices," said Attorney General, Sarah Johnson. "With these new laws and initiatives in place, we are taking a proactive stance in safeguarding the rights and well-being of our residents."The Indiana Department of Consumer Affairs encourages residents to stay informed and vigilant when making purchasing decisions, especially when responding to unsolicited offers or requests for personal information. Consumers are advised to research products and services, read reviews, and verify the legitimacy of businesses before making any financial transactions.With these new measures in place, Indiana is taking a proactive approach to combatting fraudulent advertising and protecting consumers from falling prey to scams. By strengthening advertising and consumer protection laws, officials hope to create a safer marketplace for residents and promote transparency and trust between businesses and consumers.