In a move to bolster consumer protection and crack down on deceptive advertising practices, Indiana lawmakers have introduced a series of new measures aimed at safeguarding residents from fraudulent schemes and false advertising.As of February 12, 2026, the state has implemented stricter regulations on advertising, mandating that all companies operating within Indiana adhere to heightened standards of transparency and truthfulness in their marketing campaigns. This includes requirements for clear and conspicuous disclosures in advertisements, as well as penalties for those found to be engaging in false or misleading advertising practices.One of the key provisions of the new laws is the establishment of a Consumer Protection Division within the Indiana Attorney General's Office, dedicated to investigating consumer complaints and enforcing violations of advertising regulations. This division will work closely with state and local agencies to ensure that businesses are held accountable for deceptive practices and that consumers are able to make informed choices when purchasing goods and services.Furthermore, the state has also invested in new resources for consumers, including a dedicated hotline for reporting fraudulent activities and a comprehensive online database of consumer protection resources. These measures are designed to empower residents to take action against deceptive advertising and to protect themselves from falling victim to scams and fraudulent schemes.Indiana Attorney General, Sarah Parker, expressed her commitment to upholding consumer rights and ensuring a fair marketplace for all residents. "We are dedicated to protecting Indiana consumers from unscrupulous businesses that seek to take advantage of them through deceptive advertising practices," said Parker. "These new laws send a clear message that fraudulent advertising will not be tolerated in our state, and that those who violate consumer protection laws will face serious consequences."Overall, the new advertising and consumer protection laws in Indiana represent a significant step forward in the state's efforts to safeguard residents from deceptive practices and to promote fair and transparent business practices. By strengthening regulations and providing resources for consumers, Indiana is taking proactive measures to ensure that residents are able to make informed choices and protect themselves from falling victim to false advertising.