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In an effort to better protect consumers and ensure fair advertising practices, the state of Indiana has announced the launch of a new campaign aimed at educating the public on advertising and consumer protection laws. The campaign, which kicked off on September 4, 2025, will provide consumers with valuable information on their rights as well as tips on how to spot deceptive advertising tactics.Indiana Attorney General, Jane Thompson, emphasized the importance of this initiative, stating that "consumers deserve to know the truth when it comes to advertising. By arming them with the right information, we can help prevent scams and ensure that Hoosiers are able to make informed purchasing decisions."As part of the campaign, the state will be rolling out a series of educational materials, including brochures, online resources, and social media posts. These materials will cover a wide range of topics, such as deceptive advertising practices, false claims, and the importance of reading the fine print.Additionally, the campaign will also see an increase in enforcement efforts by the Indiana Attorney General's office. The office will be cracking down on businesses that engage in deceptive advertising practices, such as bait-and-switch tactics or false advertising claims. Those found to be in violation of the law will face penalties and possible legal action.Consumer protection advocates have praised the state's efforts, noting that campaigns like this are crucial in today's digital age, where consumers are constantly bombarded with ads and promotions. They believe that by arming consumers with knowledge, they will be better equipped to protect themselves from scams and unfair business practices.Overall, Indiana's new campaign is poised to make a significant impact on consumer protection in the state. By empowering consumers with the right information and holding businesses accountable for their actions, Indiana is taking a proactive approach to ensuring a fair marketplace for all.