More Advertising and Consumer Protection news More news in Indiana Find Advertising and Consumer Protection lawyers in Indiana
In an effort to crack down on deceptive advertising practices, Indiana has announced new regulations aimed at protecting consumers from misleading ads. The state's Attorney General, Sarah Johnson, announced the new measures on November 2, 2025, as part of a broader effort to ensure that businesses are held accountable for their marketing claims.Under the new regulations, businesses in Indiana will be required to provide clear and accurate information in their advertisements, including disclosing all material terms and conditions upfront. Additionally, businesses will be prohibited from making false or misleading statements in their ads, and will be held accountable if they fail to deliver on any promises made in their marketing materials."Consumers deserve to know the truth when they make purchasing decisions, and it is our job to make sure that businesses are held accountable for their advertising practices," said Attorney General Johnson. "These new regulations will help level the playing field for consumers and ensure that businesses are operating in a fair and transparent manner."The new regulations come in response to a growing number of consumer complaints about misleading ads in Indiana. According to the Attorney General's office, many consumers have reported being misled by businesses that use deceptive tactics to lure them in, only to find that the products or services they receive fall short of what was promised.In addition to the new regulations, Indiana has also launched a new consumer protection campaign to educate residents about their rights and how to spot deceptive advertising practices. The campaign includes educational materials, workshops, and online resources to help consumers make informed purchasing decisions and avoid falling victim to misleading ads."We want consumers to feel empowered to make smart choices when they shop," said Johnson. "By arming them with the information they need to spot deceptive ads, we can help them protect themselves from falling victim to unscrupulous businesses."Overall, the new regulations and consumer protection campaign signal Indiana's commitment to safeguarding consumers from deceptive advertising practices. By holding businesses accountable and empowering consumers with knowledge, the state hopes to create a more transparent and fair marketplace for all residents.