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In a move to protect consumers from deceptive advertising practices, the Indiana Consumer Protection Agency announced several new measures on Friday. The agency, which is responsible for enforcing state laws that regulate advertising, has ramped up its efforts to ensure that businesses in the state are held accountable for misleading or false advertising.One of the key initiatives introduced by the agency is the implementation of stricter guidelines for online advertising. With the rise of digital marketing, the agency has observed an increase in deceptive advertising tactics, such as false claims and hidden fees. To combat this trend, the agency is now requiring businesses to clearly disclose all terms and conditions in their online advertisements, including any potential additional costs or limitations.Additionally, the agency has launched a new public awareness campaign to educate consumers about their rights and how to identify deceptive advertising. The campaign includes online resources, informational materials, and outreach events to help consumers make informed decisions when making purchases.In a statement released on Friday, Indiana Consumer Protection Agency Commissioner Sarah Thompson emphasized the importance of holding businesses accountable for their advertising practices. "Consumers deserve to have accurate and transparent information when making purchasing decisions," said Thompson. "We are committed to ensuring that businesses in Indiana comply with our state laws and that consumers are protected from deceptive advertising."The agency has also announced that it will be stepping up enforcement actions against businesses found to be engaging in deceptive advertising practices. This includes issuing fines, cease and desist orders, and even pursuing legal action against repeat offenders.Consumer advocacy groups have welcomed the agency's efforts to crack down on deceptive advertising practices. "Consumers deserve to be treated fairly and honestly by businesses," said Jane Phillips, a spokesperson for the Indiana Consumer Rights Association. "We applaud the Indiana Consumer Protection Agency for taking a strong stance against deceptive advertising and protecting the rights of consumers in our state."Overall, the new measures announced by the Indiana Consumer Protection Agency signal a renewed commitment to upholding consumer rights and ensuring that businesses in the state adhere to fair advertising practices. As the holiday shopping season approaches, consumers can feel more confident knowing that the agency is working to protect them from deceptive advertising practices.