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In an effort to protect consumers from misleading advertising practices, the Hawaii Department of Commerce and Consumer Affairs (DCCA) has launched a new campaign to educate the public on their rights and responsibilities. The campaign, which was officially announced on October 26, 2025, aims to raise awareness about the various laws and regulations that govern advertising in Hawaii.As part of the campaign, the DCCA will be conducting workshops and seminars across the state to inform consumers about their rights under the state's Consumer Protection Laws. These laws prohibit false or deceptive advertising, including practices such as bait-and-switch tactics, false claims, and hidden fees. The DCCA will also be providing resources and guidelines for consumers to help them identify and report any instances of misleading advertising.In addition to educating consumers, the DCCA will also be working closely with businesses to ensure compliance with advertising regulations. The department will be conducting audits and inspections to monitor advertising practices and take enforcement action against businesses that violate the law. This includes issuing fines and penalties to deter future misconduct."We are committed to protecting consumers from deceptive advertising practices and ensuring a fair marketplace for all," said DCCA Director Jane Doe. "Through this campaign, we hope to empower consumers with the knowledge they need to make informed decisions and hold businesses accountable for their advertising practices."The DCCA's campaign comes at a time when advertising regulations are becoming increasingly important in the digital age. With the rise of online advertising and social media influencers, consumers are being bombarded with more advertising than ever before. This has made it even more critical for consumers to be vigilant and informed about the advertising they encounter.Consumers who believe they have been the victims of misleading advertising are encouraged to contact the DCCA's Consumer Resource Center for assistance. The center provides information and resources to help consumers resolve disputes with businesses and file complaints with the appropriate authorities.Overall, the DCCA's new campaign represents a proactive step towards protecting consumers in Hawaii and promoting fair and transparent advertising practices. By empowering consumers with knowledge and resources, the department hopes to create a more equitable marketplace for all.