In a move to enhance online privacy and protect personal data, the Georgia Legislature has introduced a new communications law that will impose strict regulations on how companies collect and use consumer information. The bill, which was announced on February 18, 2026, aims to address growing concerns about data privacy in the state and across the country.Under the proposed law, companies will be required to obtain explicit consent from consumers before collecting any personal information, including email addresses, phone numbers, and browsing history. Additionally, businesses will be prohibited from selling or sharing this data with third parties without consent. Failure to comply with these regulations could result in hefty fines and other penalties.The bill also includes provisions to regulate online advertising and marketing practices. Companies will be required to disclose how they use consumer data for targeted advertising and provide users with the option to opt out of personalized ads. Moreover, the law will ban the use of deceptive or misleading tactics to collect personal information from consumers.Supporters of the legislation see it as a crucial step towards safeguarding individuals' privacy in the digital age. State Senator John Smith, who co-sponsored the bill, emphasized the importance of protecting consumers from invasive data collection practices. He stated, "This law is essential to ensure that Georgians have control over their personal information and are not subjected to unwanted surveillance."However, the proposed communications law has faced criticism from some industry groups, who argue that it could stifle innovation and harm businesses that rely on data-driven marketing strategies. Lobbyists for tech companies have expressed concerns about the potential impact of the legislation on the state's economy and competitiveness.The bill is currently under review by the Georgia Legislature, with public hearings and debates expected to follow in the coming weeks. Lawmakers are optimistic that the new communications law will receive bipartisan support and be signed into law later this year. If enacted, Georgia would join a growing number of states that have implemented strict regulations to protect online privacy and data security.