More Advertising and Consumer Protection news More news in Georgia Find Advertising and Consumer Protection lawyers in Georgia
On July 17, 2025, the Georgia Department of Consumer Protection announced a new campaign aimed at cracking down on deceptive advertising practices in the state. With the rise of online shopping and social media influencers, regulators are increasingly concerned about misleading ads that trick consumers into making purchases based on false information.One of the key targets of the campaign is influencer marketing, where individuals with large social media followings promote products to their followers. The department has received numerous complaints about influencers who fail to disclose when they have been compensated to promote a product, leading followers to believe that their endorsement is genuine.In response, the department has issued new guidelines requiring influencers to clearly disclose any paid partnerships or endorsements in their posts. Failure to do so could result in fines or other penalties. The department is also working with social media platforms to improve their systems for monitoring and reporting potential violations.In addition to targeting influencer marketing, the department is also cracking down on misleading advertisements in traditional media. This includes ads that make false claims about the effectiveness or safety of a product, as well as ads that use deceptive pricing tactics to lure in consumers.Consumers in Georgia are encouraged to report any suspicious or misleading ads to the Department of Consumer Protection. They can do so through the department's website or by calling their toll-free hotline.The department's campaign is part of a larger effort to protect consumers from fraud and deception in the marketplace. By holding advertisers accountable for their practices, regulators hope to ensure that Georgia residents can make informed decisions when making purchases.Overall, the Georgia Department of Consumer Protection is committed to enforcing the state's consumer protection laws and ensuring that businesses operate in a fair and transparent manner. Through education, outreach, and enforcement efforts, they aim to create a marketplace where consumers can trust the information they receive and make confident purchasing decisions.