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On March 27, 2026, Florida Governor Michael Johnson signed a new antitrust and trade regulation bill into law, aimed at promoting fair competition and protecting consumers in the state. The bill, known as the Florida Fair Competition Act, is set to go into effect on July 1, 2026.The Florida Fair Competition Act includes provisions to strengthen antitrust laws and regulations in the state, with a focus on preventing anti-competitive practices and promoting a level playing field for businesses of all sizes. The law also aims to address issues related to market concentration and monopolistic behavior, in order to support a healthy and competitive marketplace.One key aspect of the new law is the establishment of a dedicated antitrust enforcement unit within the Florida Attorney General's office. This unit will have the authority to investigate and prosecute violations of antitrust laws, including price-fixing, bid-rigging, and other anti-competitive practices. The unit will also have the power to impose fines and penalties on violators, in order to deter future violations and protect consumer interests.In addition to the new enforcement unit, the Florida Fair Competition Act also includes measures to enhance transparency and accountability in business practices. The law requires companies to disclose information about their pricing, marketing strategies, and relationships with suppliers and distributors, in order to ensure fair competition and prevent collusion.Governor Johnson hailed the new law as a major step forward in promoting economic growth and protecting consumers in Florida. He stated, "This bill sends a clear message that Florida is committed to fostering a competitive and vibrant business environment, where all companies have the opportunity to succeed based on their merits and innovation. By strengthening our antitrust laws and regulations, we are ensuring that consumers have access to a wide range of choices and competitive prices."The Florida Fair Competition Act has received widespread support from business groups, consumer advocates, and legal experts. Many believe that the new law will help to level the playing field for businesses and prevent abuses of market power, ultimately benefiting both consumers and the overall economy in Florida.Overall, the signing of the Florida Fair Competition Act marks a significant milestone in the state's efforts to promote fair competition and protect consumer interests. With the new law set to take effect in the coming months, businesses in Florida will need to ensure compliance with the updated antitrust regulations and be mindful of the potential consequences of engaging in anti-competitive practices.