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On January 18, 2026, Florida's consumer protection agencies took decisive action against businesses engaging in deceptive advertising practices in an effort to safeguard consumers from fraudulent schemes and misinformation. The Florida Department of Agriculture and Consumer Services (FDACS) and the Florida Attorney General's Office announced several enforcement actions aimed at holding companies accountable for misleading advertising tactics.One of the major cases involved a popular skincare company based in Miami that was found to have been making false claims about the effectiveness of its products in treating acne. The company was ordered to cease all deceptive advertising and pay a hefty fine for violating Florida's consumer protection laws. Additionally, the company will be required to issue refunds to customers who were deceived by their misleading claims.In another notable case, a car dealership in Orlando was caught advertising fake discounts and promotions to lure in customers. The dealership was fined and forced to publicly apologize for their deceptive practices. The FDACS urged consumers to always be cautious when responding to advertisements that seem too good to be true and to report any suspicious activities to their office.These enforcement actions come as part of a larger effort by Florida's consumer protection agencies to crack down on deceptive advertising practices across the state. Commissioner of Agriculture and Consumer Services Nikki Fried emphasized the importance of holding businesses accountable for their actions and protecting consumers from falling victim to fraudulent schemes.Consumers are encouraged to stay informed and vigilant when responding to advertisements and to report any suspicious or deceptive practices to the appropriate authorities. By working together, Florida's consumer protection agencies hope to create a safer and more transparent marketplace for all residents.