In an effort to protect consumers from misleading advertisements, the state of Delaware has announced new regulations that will hold advertisers accountable for false or deceptive claims. The move comes after a series of high-profile cases in which consumers were misled by advertisements, leading to financial losses and health risks.Under the new regulations, advertisers in Delaware will be required to provide evidence to support any claims made in their advertisements. This means that advertisers will no longer be able to make unsubstantiated claims about the benefits or qualities of their products or services. Failure to provide evidence for such claims will result in hefty fines and potential legal action.Additionally, the regulations also require advertisers to clearly disclose any hidden fees or conditions associated with their products or services. This is aimed at preventing consumers from falling victim to misleading pricing or billing practices, which have become increasingly common in the era of online shopping and subscription services.Delaware's Attorney General, Sarah Johnson, praised the new regulations as a necessary step to protect consumers from unscrupulous advertisers. "Consumers deserve to have confidence in the advertisements they see and the products they purchase," Johnson stated. "These regulations will help ensure that advertisers are held accountable for their claims and that consumers are fully informed before making a purchase."The Delaware Department of Consumer Protection will be responsible for enforcing the new regulations, with a special focus on monitoring online advertisements and social media promotions. Consumers who believe they have been misled by an advertisement can file a complaint with the department, which will investigate the claim and take appropriate action against the advertiser if necessary.Overall, the implementation of these stricter regulations marks a significant milestone in Delaware's ongoing efforts to protect consumers from deceptive advertising practices. By holding advertisers accountable for their claims and ensuring transparency in advertising, the state aims to create a fair and safe marketplace for all consumers.