In a bid to safeguard consumers from misleading advertising practices, the California Department of Consumer Affairs announced a series of new regulations targeting deceptive marketing tactics on February 22, 2026. The crackdown comes in response to a growing number of complaints from residents who have fallen victim to false promises and hidden fees in advertisements across various industries.One of the key measures introduced by the state is a requirement for all advertisements to clearly disclose any additional fees or charges that may apply. This includes online ads, billboards, television commercials, and any other promotional materials. Failure to comply with the new regulations could result in hefty fines for businesses found to be engaging in deceptive practices.Furthermore, the California Department of Consumer Affairs also launched a campaign to educate consumers on how to spot misleading advertising and protect themselves from falling prey to scams. This initiative includes resources such as online guides, workshops, and outreach programs to help Californians make informed purchasing decisions."We want to ensure that consumers in California are able to trust the advertisements they see and make well-informed choices about the products and services they purchase," said Consumer Affairs Commissioner, Jane Smith. "By holding businesses accountable for their marketing practices and empowering consumers with knowledge, we can create a fairer marketplace for everyone."In addition to cracking down on deceptive advertising, California is also ramping up efforts to combat false claims in the health and wellness industry. The state has issued cease and desist orders to several companies that have been promoting unproven treatments or making misleading statements about the efficacy of their products.Overall, the new regulations and enforcement actions signal California's commitment to protecting consumers from fraudulent advertising practices. By promoting transparency and accountability in marketing, the state aims to create a more trustworthy marketplace where consumers can make confident purchasing decisions.